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My Mission
Hello, my name is Dena!
For over 20 years, I have worked in the corporate world, but at the fabulous age of 50-something, I decided it was time for a new chapter—one where I call the shots, embrace my creativity, and build something truly my own. I took the leap and launched my business, designing bold and beautiful wristlet handbags. But my mission goes beyond fashion.
My mission is to "Uplift One Woman, Empower Many." If I can inspire just one woman to embrace her worth, believe in herself, and chase her dreams, I know she’ll pass that strength on to another. One woman at a time—that’s how we create a ripple effect that can change the lives of women around the world.
The Phoenix
The phoenix is a legendary bird that symbolizes rebirth, transformation, and resilience. According to mythology, the phoenix lives for hundreds of years before bursting into flames and rising from its ashes, stronger and more radiant than before. It represents new beginnings, perseverance, and the power to rise despite challenges.
Just like the phoenix, I have embraced a bold reinvention, proving that it’s never too late to chase your dreams and rise stronger than ever.
My handbags aren’t just accessories but symbols of confidence, strength, and self-expression. Through my mission to uplift women, I want to encourage them to embrace their own transformation—to recognize their worth, take risks, and step into their power, no matter where they are in life.